Most people like to think their decisions are driven by logic and reason. We convince ourselves that we carefully consider all options, weigh the pros and cons, and make choices based on facts. In reality? Most of those decisions—especially the important ones—are led by something much less objective: our opinions. These aren't the well-thought-out opinions that come from experience or reflection. They’re the gut-level opinions, shaped by past experiences, biases, emotions, and, sometimes, our egos. These opinions look a lot like rational …
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