The Finish Line Is a Lie

You think you’ll feel different when you get there. When you lose the weight. Land the job. Cross the finish line.

And for a moment, you do. But then, something strange happens. The goal that once felt massive now seems… small. The finish line turns into a starting point for something bigger.

It’s not that you’re never satisfied. It’s that progress rewires you. You become the kind of person who chases harder things. Who sets higher standards. Who doesn’t stop just because you checked a box.

This is how growth works. You don’t arrive—you just level up.