Last week, I caught myself scrolling through another "how I grew my newsletter to 10K subscribers" post while my coffee went cold. The enthusiasm was infectious, the screenshots impressive, the growth curve exponential. But something felt hollow watching someone else's metrics while I sat with my own blank newsletter draft, wondering if anyone would care about my thoughts on design hiring. The breakthrough came when I stopped asking "how do I get more people to read this?" and started asking "what do the right people actually need to …
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