People spend years hunting for a breakthrough idea, convinced that the winning concept must be original, disruptive, or spiritually downloaded. Yet the most profitable businesses usually grow out of something far less dramatic: a small, repeatable win that happened in real life long before the creator ever thought about monetizing it. The trick is noticing it. One example that captures this perfectly is a woman who helped her apartment complex pull off a massive renovation without blowing the budget. Contractors were fighting, committees …
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